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Management
Innovation Management
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| Lugar: Barcelona |
Inicio: 02/06/08 |
Idioma: Inglés |
| Duración: |
Precio: Consultar |
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Innovation is a key factor for any organization to survive and grow on the long run. Unless an organization is prepared to work continuously at renewing what it offers and how it creates and delivers that offering, there is a good chance that it won’t survive today’s turbulent environment. With markets and technology fast changing and good ideas quickly copied, innovation is an essential but risky business, especially for smaller companies and organizations with limited financial resources, and no "deep pockets" to finance losses on projects of long duration. This course aims to provide a general understanding of incremental, radical and disruptive innovation theories, concepts and frameworks and how it can be best applied in organizations. This course will address principles of innovation development processes and interventions, innovation competency building, innovation performance boosting and innovation team leadership.
Programa y objetivos
PROGRAM & SCHEDULE
Day 1: Title and overview
- Invention, innovation, and the innovation development process. Basic innovation concepts for incremental, radical and disruptive or breakthrough innovation at different aggregation levels. The product innovation development process can be distinguished in a linear and a cyclic process with several determinants that affects the effectiveness of the process.
Day 2: Title and overview
- Innovation capabilities and competencies to boost innovation performance. Various innovation intervention strategies and creativity development will be reviewed as well as the main barriers that prevent innovation to become successful, both at project and at organisation level.
Day 3: Title and overview
- Innovation teams, leadership, culture and innovation knowledge development. Various innovation team concepts, its management and impact will be reviewed together with innovation scenario building, backcasting and futures research.
Duration: 2, 3, 4, 5 June
Destinatarios
The programme is designed for Executive officers, company owners and directors, general managers, business unit managers, operations managers, marketing managers, technical managers, and heads of public services.
METHODOLOGY
The course blends lectures and interactive tutorials based on class discussion of selected case studies with students’ own reading and business experience.
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