What do they prepare you for?

The Bachelor Degree in Management of Business and Technology will provide students with the necessary knowledge and technical skills to understand the modern World of business, preparing them for a future of professional success.

The aim is to offer students a setting for analysis, in order to be able to conceive the World and solve problems- independently of the industry, career or country they come from or where they are. The Program specifically involves:

• Understanding of the contemporary business environment.
• Appreciation of the role of business in society.
• Knowledge and experience of cross-cultural differences.
• Development of research techniques and analytical evaluative skills in multi-disciplinary fields.
• Enhancement of interpersonal skills and teamwork abilities.
• Practical experience in the working world and networking opportunities.
• The chance to study in another country.

You can specialize in:

• Digital Marketing: Digitalization has transformed marketing. The growth of the web, mobile communications and social networks are changing consumer behavior. Companies must develop new marketing strategies and actions that respond to this reality. In this specialization students are provided with the tools and knowhow to become digital marketers working across multiple channels with multimedia content, combining online and offline actions to deliver compelling brand experiences.

• Digital entrepreneurship: Starting up own business in an attractive option for many students. To identify an opportunity, transform an idea to aa viable business requires knowledge, experience and abilities. This specialization helps students explore their entrepreneurial potential, shows step-by-step how to build a business and enables students to experiment and obtain feedback as part of our supportive ecosystem. Work on real projects with startups, collaborate with our entrepreneurs at Technova Barcelona and unleash your creativity and imagination.

• Digital Economy: Accelerated digitalization has transformed our economies and the socio-political context in which they exist. New forms of economic exchange have emerged and spread on a global scale, affecting consumption patterns, modes of production and distribution, international trade, financial transactions among others. Innovation is required in all spheres, including economics. In the specialization we encourage students to think critically and innovatively about the current future management of a digital global economy,

• Sports Management: The sports industry is one of the most dynamic, innovative industries in our economy. Its unique nature require management by professionals, experts with an in-depth understanding of the actors that form the industry – clubs, leagues, federations, sponsors, media and agents. In this specialization students learn about sports marketing, event and facility management, sports media and PR and go every year on a study tour to London to learn more about the international potential this industry has.

• Social Media: you will train to work as a community manager, that is, to be the person responsible for the management and development of the online community of a brand.

Access requirements

This Degree in Management of Business and Technology is a programme that provides students with a solid grounding in the knowledge and skills required by today's global, technologically sophisticated business world.

Upon completing this degree programme, you’ll be ready to take your place as part of a new generation of managers. You will be in a solid position to:

• Know how to apply your extensive knowledge to your job or vocation in a professional way, while having the skills necessary to develop, maintain and defend your thinking and solve problems within your area of expertise.
• Collect and interpret relevant data in order to make judgements that include reflection on relevant social, scientific or ethical issues. 
• Transmit information, ideas, problems and solutions to both specialist and non-specialist audiences. 
• Develop the learning skills you need to undertake further studies with a high degree of autonomy.

You will be able to specialise by taking the following minors: 

• Digital Marketing: With this specialisation, you’ll be able to work as a Marketing specialist, with a global and strategic vision in online media. You’ll be an expert in the use of digital media to define strategies and marketing plans that incorporate a range of internet channels such as social networks, websites, online radios, video and television platforms, smartphone apps, and more.

• Digital Entrepreneurship: You’ll develop the entrepreneurial skills you need to identify and assess new business opportunities, with a global vision that will allow you to plan and execute all phases of the creation of a business in contexts of extreme uncertainty. By working with innovative methodologies alongside entrepreneurs, we’ll help you to evolve your imagination, creativity, openness to experimentation and values, among others.

• Digital Economy: The digital economy has defined a new socio-political and economic system and will be at the root of economic growth in the decades to come. With this minor, you’ll be trained in microeconomics, macroeconomics, theory of Organisation and Administration, with a strongly international, cutting-edge approach that will also allow you to foresee the impact of the digital economy in decisions affecting location, size, organisational structure and relationships with other companies, as well as the structure of the market, the politics of pricing, etc.

• Sports Management: Sports are a unique and complex sector that needs a differential management style. Sports organisations and the industry as a whole have some of the greatest economic potential internationally, and there is a shortage of professionals specialising in sports management. With this minor, you’ll be well prepared to head up national and international projects at organisations, clubs, entities and companies in the sports sector, as well as being able to manage major sporting events.

Program

♦YEAR 1 

SEMESTER 1 

Principales of Marketing (4) 

Mathematics for Business I (6)

Microeconomics (4) 

Business Communication Skills I (4) 

Foreign Language I (5)

Principles of Business Management (6) 

SEMESTER 2 

Foreign Language II (5) 

IT Software for Business (6) 

Human Resources (3) 

Macroeconomics (4) 

Business Law I (2) 

Mathematics for Business II (3) 

Accounting Principles I (6) 

SEMESTER 1 - SEMESTER 2 

Thought and creativity I (2)

♦YEAR 2

SEMESTER 1 

Principles of Finance (6) 

Cross/ Cultural Management (5) 

Accounting Principles II (6) 

Management IT and Information Systems I (4) 

Marketing Management (4) 

Principles of Operations (4) 

SEMESTER 2 

New Product and Service Development (3) 

Creativity and Innovation in Technological Organitzations (3) 

Methods of Decision Analysis (4) 

Modern Social Thought and Movements and Economic History (6) 

Business Law II (4) 

Financial Management (3) 

♦YEAR 3 

SEMESTER 1 

Corporate and International Finance (5)

Management IT and Information Systems II (4) 

Principles of Technological Project Management (4.5) 

Budgeting, Planning and Control (4) 

Integrated Marketing Communications (3) 

SEMESTER 2 

Internet and Multimedia Technologies (4) 

Transfer of New Techonologies into the Economy/ Latest New (4) 

Marketing Simulations (4) 

Supply Chain Management (4) 

E-Business (4.5) 

SEMESTER 1 - SEMESTER 2 

Thought and creativity III (3) 

♦YEAR 4 

SEMESTER 1

Applied Reserch in Management and Technology (5) 

Business Communication Skills II (2) 

Internship (4) 

Sales Management (4) 

International Business (5) 

Entrepreneurship and Venture Capital (3)

SEMESTER 2 

Channel Management (3) 

Leading Teams and Organitzations (4) 

Strategy Management fot ITC Ventures (3) 

♦ELECTIVE SUBJECTS 

SEMESTER 1 

Economic growth and innovations (5) 

Labor and Fiscal Law in a Global World (2) 

International economy and the digital era (5) 

Department collaboration V (4) 

Digital analytic (5) 

Sports marketing (5) 

Sports and technology management (5) 

Online consumer behaviour (5) 

International Currents Affairs (4) 

Management Technology Intense Organitzations (5) 

Marketing strategy for digital startups (5) 

Department collaboration I (4) 

Mobile app management (5) 

Quality Management (5) 

Entrepreneurial finance for e-business (5)

Sports business (5) 

SEMESTER 2 

Intenrational digital marketing (5)

Social entrepreneurship (5) 

Marketing services in the digitial era (5) 

Business Project Management (6) 

Governance and international organisations (5) 

Department collaboration IV (4) 

Digital marketing strategies (5) 

Globalization of World Politics (4) 

Department collaboration III (4) 

Sports facilities management (5) 

Sports media and public relations (5) 

Emerging technologies and smarts cities (5) 

Department collaboration II (4) 

Financial innovation, money and investment (5) 

Major sports event management (5) 

Brand management (5) 

DIGITAL ECONOMY 

SEMESTER 1

Economic growth and innovation (5) 

International economy and the digital era (5) 

Entrepreneurial finance for e-business (5)

 

SEMESTER 2 

Governance and international organisations (5) 

Emerging technologies and smart cities (5) 

Financial innovation, money and investment (5) 

DIGITAL ENTREPRENEURSHIP 

SEMESTER 1 

Digital analytic (5) 

Marketing strategy for digital startups (5) 

Mobile app management (5) 

Entrepreneurial finance for e-business (5) 

 

SEMESTER 2 

Social entrepreneurship (5) 

Emerging technologies and smart cities (5) 

SPORTS MANAGEMENT 

SEMESTER 1

Sports marketing (5) 

Sports and technology management (5) 

Sports business (5) 

 

SEMESTER 2 

Sports facilities management (5) 

Sports media and public relations (5) 

Major sports event management (5) 

DIGITAL MARKETING 

SEMESTER 1 

Digital analytic (5) 

Online consumer behaviour (5)

 

SEMESTER 2 

International digital marketing (5) 

Marketing services in the digital era (5) 

Digital marketing strategies (5) 

Brand management (5) 

Scholarships

1 out of 4 students get a scholarship. Scholarships range from 20% to 70% of the total amount of tuition fee. We evaluate your academic record and personal background, in order to advise you about your best scholarship options.

• Scholarships La Salle: from 20% to 50%.
• Academic Excellence Scholarship: up to 70%.
• Academic Record Scholarship: up to 65%.
• Mobility Scholarship: up to 30%.
• La Salle Schools Scholarship: 20%.
• Scholarship IB: from 50% to 70%.

Admission

At La Salle Campus Barcelona you are not just a number. We select our students taking several facts into account: your self-motivation, your talent and, of course, your academic record too. To study your bachelor degree at La Salle Campus Barcelona you must follow the steps below:

1.- Sign up. We’ll contact you to tell you how to start your Admission Application.

2.- We will ask for the documents below:

• Photocopy of your National Identity Card (if you are a EU citizen) or your passport (applicants from non EU countries)
• A digital photography
• A Motivation Letter, written in the language you would study your bachelor degree in
• Your Academic Record

3.- You will take an entrance test. Unlike Spanish Public Universities entrance exams, ours is a specific test assessing your ability to success in the University Degree you chose.

4.- You might undergo a face to face interview if needed.

5.- Acceptance: we will contact you in up to 15 days after receiving all the requested documents.

6.- Scholarships: At La Salle Campus Barcelona people go first, that’s why we offer our own scholarship program. 1 out of 4 students get a scholarship. At La Salle, YOU CAN!

7.- Enrollment.