| Modality | Online Self-Driven Learning |
|---|---|
| Duration | 3 Months |
| Language | Spanish |
| Places available | 20 |
| Credits | 5-ECTS |
| Start Date | 30 April 2024 |
| Schedule | 100% Flexible |
| Location | Barcelona |
The Digital Marketing Online Course is a unique opportunity to acquire fundamental knowledge and skills in the digital field. As information and communication technologies have become widespread, traditional and emerging companies are in need of adapting to this new environment.
This course offers knowledge in Digital Marketing, from understanding its fundamentals and strategy, to developing a Digital Marketing plan.
Throughout the program, several key topics are explored such as the Customer Decision Journey, the creation of Buyer Personas, web positioning (SEO), digital advertising (SEM), email marketing, social networks and web analytics. In addition, practical tools and techniques are presented, such as Google Search Console, GoogleAds, MetaBusinessManager, Mailchimp, Acumbamail, Mailjet, Hubspot, among others.
The focus of the course is to provide solid knowledge in digital marketing and e-commerce, equipping them with the necessary knowledge to develop effective strategies and use the right tools in the digital environment. Upon completion of the course, participants will be prepared to face the challenges of the digital world and make the most of the opportunities it offers.
It is an ideal course for both professionals looking to update their digital skills, as well as for entrepreneurs and businessmen who wish to enhance their online presence and improve their business.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Some or all of the cost of this course may be covered by FUNDAE training funds.
La Salle-URL is accredited by FUNDAE as a training provider, and we provide all the information required so you can request funding for your course from said body.
We offer special bonuses to those companies that enroll several participants in the same course or in different courses within the current academic year.
