Learn how to build communities and develop a strategic vision in Social Media, designing marketing strategies using social networks as a basis in the relationship between clients, users, employees, and brands.
Marketing and Social Networks 1 - 5 ECTS |
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Social Media strategy for companies: the Social Media Plan |
Strategy analysis in digital marketing |
Social Media strategy for companies: LinkedIn |
Professional use and new advertising formats: Twitter |
Develop a comprehensive vision of the implementation of marketing campaigns in the different social networks, using channels such as influencer marketing to manage the brand successfully.
Marketing and Social Networks 2 - 5 ECTS |
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Facebook: professional use and new advertising formats |
Instagram and Pinterest: the power of image |
The role of influencers in Social Networks |
YouTube and its professional use |
Inbound marketing |
Success cases in social media 1 |
Success cases in social media 2 |
BRANDED CONTENT AND TRANSMEDIA COMMUNICATION - 5 ECTS |
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Creativity in Social Media |
Branded Content: building content in Social Media |
Branded Content: content and new multimedia formats |
The building of a brand |
Strategies for viewing a branded content campaign |
Visual marketing |
Success cases in Social Media: the Clipsterbcn Case |